A different entry

Surprisingly , our national papers yesterday looked like tabloids ! I was amazed to see Erra Fazira's marriage break-up story with her husband , Yusry became front page news !! The coming ASEAN summit and Pengkalan Pasir's aftermath certainly took a step back. haks.. I suppose all the tourists who read our papers yesterday would be wondering who these personalities are ? sounds royalty but i am afraid they will be dissapointed !!

Honestly , i would not blame Utusan or Berita Harian for having entertainers as their main agenda. Its all about marketing and surviving. Somehow , our mainstream society loves entertainment and artists' gossips. We love to read about their lives , their achievements and having them as idols. Hey.. even i myself wouldthe tend to switch to MELODI on TV3 every Sunday afternoon to hear about the malay entertainment gossips !! ( korang pun jangan kelentong aa tak tengok !!)

It is quite disturbing from my experience going to the rural and sub urban areas , especially in FELDA settlements ; how Malay artists are idolised to the max ! I am pretty sure the negative influences by these personalities contributed to the exponential increase of , and declining moral values among them. Seriously .. URTV , Media Hiburan , HAI to name a few seems to be the school goers and youth's MAIN reading material. This has been an ongoing trend for decades and ASTRO was really smart to gain from this ; they really know how to manipulate the malays .Now you can find ASTRO everywhere in kampungs ; mainly because of AKADEMI FANTASIA and MAWI fever which shocked the nation few months back ! Simply amazing isn't it..

It is quite sad to see how the Malay newspapers are going from bad to worse in picking up new readers ; and plunging in sales every year. UTUSAN MELAYU / ZAMAN ( the only JAWI newspaper ) is currently published only during wekeends. It is quite unfortunate to see this national heritage maybe extinct in the near future as only old timers would read them !! No more young ones reading Jawi newspaper which i think is a shame .I don't know what went wrong but the rot is done. Its quite sad to see how these simple things are taken for granted .Only when they are gone will we be inclined to ponder and grieve for what may not be returned to us.

I doubt that the poor performance of malay chronicles is due to readers switching to English papers . "THATS MEAN" is still alive and well in our society !! Its just that the direction is towards entertainment and not knowledge. To make things worse recently , the smokers who make the big bulk of malay newspaper readers decided to forgo the habit in their daily routine in coffee shops after the latest increase in cigaratte tax . They would prefer to save their money to buy the expensive cigarettes rather than investing on newspapers !!!

These are issues where our current leaders should revisit and seriously attend. I reckon it was identified from " MALAY DILEMNA" to "REVOLUSI MENTAL" and the latest catchphrase of "TOWERING MALAYS" " MALAY GLOKAL" ; but the outcome has been the same if not worse since. Other countries maybe suffering from the same issues but i reckon in Malaysia it is of a different agenda. There are so many things at stake and that is why the malay minds should be standardized and clear of its direction. It's the MELEPASKAN BATUK DI TANGGA attitude at all levels which frustrates me at times. Be serious la woi !! heks...

We cannot change our people overnight ; but at the same time it is quite impossible to alter the embedded mindset since hmm.. like forever ?? We;ve tried to do this for decades but the results are not as how the potential was. I reckon we should change our strategy from total change into synergizing. Lets look at it as our strength and lets look how we can turn this negativity into something positive. ( nope..not talking about CERN neutron splitting project !!! ) How we can make the tendency of our society towards entertainment into something that generates knowledge ( jadik K-society la.. ) .

Interesting eih ? Social restructuring and reengineering of the current Malay mindset to be the GEMILANG , CEMERLANG & TERBILANG in the REAL sense. Big project nih... Lets do it again.